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Bacardí México needed an innovative and memorable brand experience that emotionally connected consumers with the brand through interactive technology, generating visual impact and active participation at events and point-of-sale locations.
Design and integration of an IoT interactive installation with digitally controlled animatronic wings.
Real-time control software development for movement synchronization and lighting effects.
Integration of proximity sensors and cameras for automatic experience activation.
Photo capture interface and social media sharing directly from the device.
Administration panel for remote configuration of modes, colors, and activation timings.
Kinect Development — View 1
Kinect Development — View 2
The "Alas Bacardí" installation became one of the most successful brand activations of the season, generating thousands of interactions and high organic virality on social media. The experience was deployed at multiple events and strategic locations, establishing Enlasys as a trusted technology partner for premium brand experiences.
The project demonstrated Enlasys's ability to deliver complex IoT solutions that combine hardware, software, and experience design — exceeding client expectations in engagement, technical quality, and delivery time.
Technology at the service of experience: when innovation becomes emotion.
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